BMW Seasonal Campaign

BMW Lifestyle products.

Joy for every moment.

No matter whether it’s a BMW bike, a travel bag or a wristwatch – all BMW Lifestyle products share common features: outstanding design, a high level of functional efficiency and outstanding quality. And there is something else which characterises all BMW products: the driving force in the name – and the power of passion.

Pure character in a striking look.

BMW Cruise Bike, aluminium frame, hydroformed, partially integrated wiring in frame. 24-gear derailleur. Available in various frame sizes. In BMW design with integrated logo and BMW frame graphic. Available in pearl white or red.

Big fascination for small models.

BMW miniatures give you amazingly faithful detail and a delicate finish. Discover small-scale driving pleasure – available in various scales.

Dynamics in view.

M sunglasses, sporty design and 100% UV protection, break-proof, dark plastic lenses, metal frame in anthracite. Includes cleaning cloth.

Stylish sun shield.

Sunglasses Titan Sport Style, sunglasses in light titanium. Black plastic lenses with
100 % UV protection. BMW logo on earpieces. Includes cleaning cloth.

The sporty companion.

M cabin bag, spacious bag made of fine leather in anthracite. Zipper in Original
BMW M double spoke design.

Contemporary.

Men’s Sport Chrono, with precise quartz system, Swiss movement and scratch-resistant mineral glass. Stopwatch function, date display and water-resistant up to 10 ATM.

Nice to wear.

Ladies’ polo, feminine shirt with collar in contrasting colour. High wear comfort and resistant to deformation. Available in light blue and white. Material: 95% cotton and 5% lycra.

Elegant and functional.

Ladies’ jacket, waisted ladies’ jacket with stand-up collar, wind and water-repellent. Available in black and white. Includes belt. Material: 100% nylon.

Highly attractive.

Ladies’ M blouse, fashionable ladies’ blouse in sporty colour combination in anthracite with red applications. Figure-enhancing due to side zip. Material: 97% cotton and 3% elastane.

Two in one.

Men’s jacket, consisting of wind and water-repellent outer jacket with removable quilted inner jacket. Outer jacket material: 100 % cotton.

For hot days.

Men’s linen shirt, summer linen shirt with two practical breast pockets. BMW logo embossed in metal in seam. Material: 50% linen and 50% cotton.

Dynamics in its purest state.

Men’s M jacket, sporty men’s jacket in breathable soft-shell fabric. Short cut for optimum comfort while driving. Titanium zip in M double spoke shape. Material: 100% polyester.